Leslie Wilson is the President and General Manager of Ski Wentworth, one of Nova Scotia’s leading outdoor winter experience providers. She is the fourth generation of her family to be involved in the business and speaks about the value of rural family businesses to the Nova Scotia economy. Leslie understands the importance of having the right people on staff which is reflected in the strong retention rate from season to season at Wentworth. With the expansion of the facility to include a terrain park, cross country skiing, snowshoeing and associated amenities such as foodservices, Leslie has her hands full ensuring visitors have the best possible experience in the Valley of Snow – the affectionate nickname for the family enterprise of Ski Wentworth. Leslie shares how the family focused approach to business strategy is delivered at this iconic Nova Scotia ski hill.